What is App Store Optimization?
App Store Optimization is a process of improving the visibility of mobile applications on App Store platforms. It is an essential part of any successful app marketing strategy that can help developers drive more downloads, increase their app revenue and generate better returns on investment. Understanding what works for users and what doesn’t work for those App Store Optimization services can create better versions that are more likely to be downloaded by potential customers.
App Store Optimization: 8 Best Practices to Adopt
The app store optimization process can be broken down into eight basic approaches. The tips provided below will assist you in effectively marketing your app, identifying your main competitors, and taking it to a new level of success.
- Use relevant keywords
A keyword is any word or phrase that accurately describes your app’s content and how potential users might search for it. Choosing the right keywords will increase visibility on App Store searches and drive more users to download it.
To identify keywords, consider what words someone looking for a similar app might enter into a search engine and use those as part of your submission. App Store Optimization services can research existing keyword trends in the industry and pick those related to your app’s content and purpose.
- Make your title and description as compelling as possible
The title should be under 25 characters so that the full title is displayed on the page of the app interface. It is also crucial for a title to be memorable to encourage downloads. Your app will likely be easier to find if you use your company’s name and top keywords.
The first 250 characters of the description should be filled with relevant keywords without being overused. The potential customer must click on “read more” if they wish to learn more after this initial description.
- App icon
The icon’s design is integral to your app launch’s success, as it’s one of the first elements users will notice when browsing through apps. The ideal icon should have a simple yet eye-catching design that stands out from similar products. It should convey what your product does and include only essential details so as not to confuse or overwhelm potential users.
- Screenshots
Screenshots are the first thing potential customers will see about your app. It is best practice to include a minimum of five and up to eight screenshots on each platform that showcase all the features and benefits of the application. Additionally, it may be beneficial to add captions or call-outs with each screenshot that can explain what’s happening in the image.
- Add a video
Adding a video to the page of your app may increase downloads by 35%. This increase extends beyond just optimizing your content and visuals. Your ranking will increase with every increase in downloads. Since most users prefer to search for and download apps quickly, an online marketing service provider can help upload a video highlighting your application’s most significant features.
- Research your competition
Knowing the competitive landscape and understanding what strategies your competitors are using can be advantageous to the success of your app ranking in the stores. To get started, look up keywords related to your apps and note which competing titles come up in each search result.
Take this research further by studying their reviews, features, ratings, pricing models, and more. Additionally, remember to analyze competitor ads and marketing materials. These may provide insight into recent trends in their optimization techniques.
- Focus on user reviews
With millions of apps available to consumers, an online marketing service provider focuses on gaining quality user reviews and ratings to help their app stand out from the competition. Your app’s credibility is determined by the reviews and ratings you receive. Downloads are more likely to occur when there are positive reviews. The algorithm also factors the number of positive reviews and ratings into the search results.
- Select the appropriate category
In the case of browsing categories to locate an app, one mistake can result in a large number of downloads. The category you select should be the most relevant one. When deciding between two or more categories, analyze the competition and pick the one with the fewest apps.
Conclusion
App Store Optimization is an essential part of mobile application marketing. By using the eight approaches recommended in this article, App Store Optimization services can improve the ranking of your mobile application and increase your app’s visibility and downloads. Make sure to keep track of trends and continuously monitor your application’s performance to ensure that it remains competitive in its niche. In addition, a solid customer service strategy should be adopted to foster customer loyalty.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.
