Digital technology has revolutionized Thailand, opening new markets and increasing efficiency. But more needs to be done – including improving internet connectivity and increasing digital literacy.
Thais have taken to social media in large numbers, with Facebook being the dominant platform used by 51 million Thais alone. Furthermore, chat apps like LINE and YouTube also enjoy widespread usage throughout Thailand. This Blog Will Show You About The New Digital Technology in Thailand
Voice search and smart assistants
Voice search technology enables users to conduct searches simply by speaking their queries instead of typing them out. Users can access this feature on smart speakers, virtual assistants and smartphones; voice search has also become increasingly popular for meetings.
Smart assistants such as Siri, Alexa and Google Assistant make it possible for users to gain access to information or make calls without touching their phone. In addition, these intelligent personal assistants can perform tasks such as scheduling meetings, creating to-do lists and recording notes.
Voice assistants also add an additional level of security by preventing unintended access to private information. Unfortunately, many consumers remain wary about adopting them into their daily lives and it may take time until they feel more at ease speaking directly to their devices in public settings.
Mobile banking
As COVID-19 spread, large Thai commercial banks adapted their operating models and digital banking platforms accordingly, including taking steps towards adopting mobile-only strategies.
KBank stands out as an institution that has customized their mobile platform to meet customers’ shifting demands, by unveiling a revamped version of their banking application with six videos designed to address both functional and emotional needs of its customers.
Bangkok Bank also implements an innovative real-time money transfer system, more transparent than traditional interbank systems, providing greater insight into potential bottlenecks in their systems and helping prioritize transfers more effectively.
E-commerce
E-commerce is revolutionizing Thai industries and opening up new economic prospects. Its rising popularity can be attributed to an expanding online service offerings as well as more consumers becoming comfortable using digital technology.
Financial technology is revolutionizing how Thais access banking services. Mobile banking apps like PromptPay and Rabbit LINE Pay have grown increasingly popular, making it simpler for consumers to access their funds at any time and from any place.
Guiding Thailand on its digital journey requires setting ambitious goals and aligning efforts toward reaching them. This may involve adopting policies that prioritize developing and using digital technologies; for instance by setting favorable regulatory frameworks or increasing connectivity; or by encouraging digital literacy.
Social media
Digital technology is changing how businesses do business in Thailand. Firms are taking to platforms like Facebook and Line to interact with their target audiences while using e-commerce, mobile banking and AI technologies to increase efficiency.
COVID-19’s pandemic has dramatically increased the use of telemedicine, making healthcare more accessible. Furthermore, remote work tools have become more prevalent with online collaboration platforms and project management software becoming increasingly available.
These new technologies are creating an exciting and dynamic landscape for Thailand’s future, but its digital divide between urban and rural areas poses significant obstacles to socioeconomic development, so it is crucial that its government prioritize closing this gap.
Telemedicine
Telemedicine is one of the fastest-growing segments of Thailand’s digital technology market, driven by increased internet usage and advancements in video conferencing systems. Telemedicine should also benefit from rising healthcare costs as well as limited physician availability within Thailand.
But despite its immense potential, there remain some obstacles to telemedicine’s acceptance in Thailand. Hospitals need to train staff on how to use new technologies. Furthermore, older generations may find it challenging to learn telemedicine because of a lack of digital literacy; therefore this issue needs to be addressed to ensure its effective application.
Remote work
The COVID-19 pandemic marked a dramatic transition toward remote work for white-collar workers globally, using digital collaboration tools such as messaging, videoconferencing and task tracking apps to facilitate this shift.
Implementing remote work requires extensive government and organisational support; small to medium sized enterprises (SMEs) often lack sufficient technological infrastructure for remote work, so they should seek government funding (such as through the Distance Business Programme with its HK$1900 billion fund allocation ) to enhance their online business support systems and technological advancements [81].
Latent growth modelling provides insight into digital transformation behaviour and attitudes within Thai culture, which should be factored into any future research designs.
